Problems with Original Page
Based on feedback from UserTesting, we determined that the original page for this product made it difficult to grasp exactly what was being offered, and to find enough information to be interested in buying. 
Mockups
Based on feedback from UserTesting, interviews with the client and research of our own, we worked to put together mockups, mostly focusing on content at this point, that would accomplish the goal of communicating the product to leads.
The Final Product