Peek is a product we developed with UserTesting to help people get a glimpse into the power of UserTesting. With now over 200,000 free tests run, Peek is a consistent lead generator, increasing overall leads by 900% in the first year! This is definitely one of our favorite and most successful projects we've done as a company.
OneLogin Overview Video
One of the needs we identified soon after working with OneLogin was that their product was hard to digest simply by reading content on the website. We developed this video for them to clearly communicate their brand and their value proposition to prospective customers. The video has been viewed over a quarter million times, and is a key piece in telling their story.
SaaS Tsunami Campaign
OneLogin's product addresses a huge security problem in the industry, the proliferation of unmanaged SaaS apps being used in organizations. In this campaign, we created a video, an ebook, infographic, and checklist to help potential and current customers survive the SaaS Tsunami.
Industry Survey Tool
UserTesting runs a comprehensive UX industry survey each year, and we identified that the results would be exponentially more useful for a lot of customers if the survey results were interactive. We bootstrapped an interactive survey, using lots of Excel magic, and then designed and built a web app that allows customers to segment the data in the survey.
ProsperWorks Agency Focused Ebook
ProsperWorks was looking to generate more leads using industry specific content marketing. We developed content for an industry vertical as well as advertising campaigns to reach decision makers within that vertical to generate leads.
RSA Party Page
OneLogin wanted to build a page that would be the comprehensive place to find parties at the 2017 RSA Conference. We worked with them to make that happen, including designing and building the web app, collecting and maintaining the party list, and promoting the page on social media. (All within about a 2-3 week time period)
As a fast-growing, pre-IPO startup, one of UserTesting's largest ongoing challenges is continuing to grow their team in a very competitive market. They needed a video that would help set them apart and show off their mission, culture, and game changing product to potential employees.
Securing the Cloud eBook
As part of their content strategy, we wrote and designed a comprehensive ebook for OneLogin that shows how their product fits into an overall strategy to secure your company in the cloud.
Panel Marketing and Product Development
UserTesting Product Development
Smule and Trov Case Study Videos
As part of UserTesting's effort to promote their mobile testing features, we proposed using real customers to tell the story. UserTesting was able to secure a time for us to interview two app companies that were relying on UserTesting to get feedback from their users.
April Fools Videos
For three years running we put together April Fools gag videos for UserTesting. From cats testing websites, a product that in real-time helps you avoid making dumb decisions, to a new panel feature: the hipster, we had a great time doing these and showing UserTesting's product in a fun light.
Checkster Product Page
Checkster is software that helps companies make better hiring decisions, helping companies weed out bad candidates, and transforming the pre-hire evaluation into an efficient, useful part of the hiring process. We worked with them on a few initiatives, but one major initiative was a redesign of their product page to better help people understand and find info about what Checkster offers.
Key Page Redesign
PowerAlmanac Product Development
UX Conference Collateral
We had the opportunity to put together some cool collateral to help UserTesting stand out at a UX conference.
PowerAlmanac Marketing, Web Design, and Branding
PowerAlmanac provides it's customers with comprehensive and up-to-date information on over 200,000 US local government officials. The website helps explain the product and provides a self service platform for customers to get exactly the records they need.